A sparkling legacy- an article written by Forbes
We are excited to share a newly published article exclusively featured in Forbes, middle east. The article discusses what makes Jahan unique and how recent developments have had an impact on our business. Read on to learn more about how we overcame these problematic times, why Geneva was our chosen location for our flagship store- and how our newly designed website offers the most luxurious jewellery experience on the web today.
You are the 7th generation in the business. What has sustained your legacy for so long?
The DNA that sustained our legacy is nurturing a profound passion for our craft within our family. My siblings and I inherited our father’s dedication to creating magnificent jewellery and now we teach the new generation the same principles we learned. Our House is unique in that clients entering our store can immediately benefit from our distinctive passion and expertise, cultivated over seven generations. Also, my family’s commitment to providing the most distinguished service and exquisite jewellery creates an altogether exceptional experience aimed at fulfilling our clients’ dreams.
Switzerland seems to be your choice of destination for all manufacturing. Is there a reason why you have not chosen London or Riyadh?
Switzerland has been our home for over 50 years because of its unique culture, which combines a strong work ethic with unparalleled attention to detail. It’s therefore no surprise to us that Switzerland is the birthplace and home to world-class companies spanning several industries. Also, Geneva has a proud tradition and famous history of extraordinary craftsmanship.
What is the Kimberly process you follow and what role has it played in your business?
The Kimberley Process is a UN-sponsored initiative that started in the early 2000s to ensure that the diamond trade does not foment nor finance conflict in any of the countries where diamonds originate. Our company celebrates this process since it aligns our industry to the high ethical standards, we have always set for ourselves. These measures reassure clients that our jewellery is not only beautiful but also promotes positive developments in the countries where our remarkable gemstones originate. We look forward to supporting similar initiatives that help make our trade even more transparent.
What measures did you take as an organization to ensure continuous production and timely deliveries throughout the pandemic?
To ensure continuous production and timely deliveries, we remained connected with our clients via FaceTime and WhatsApp, sharing new designs and our progress when crafting their wonderful jewels. We then leveraged our close relationships with the world’s leading transporters and logistics experts to deliver our creations around the world. This meant our clients enjoyed the excellent service we always offered without any disruption. We now offer video appointments to share new collections with our clients and sustain their desire for our jewels.
What impact has your new website had?
We wanted to offer our clients the most luxurious online experience possible now that they cannot visit our stores as regularly. Our clients still want to celebrate important events like anniversaries and birthdays, and usually they would visit our stores to choose or begin designing beautiful gifts. Our new site allows visitors to discover over 160 creations more easily than ever before and connect with us using our “live chat” and WhatsApp integrations. We experienced a larger than expected increase in traffic after the launch as well as a significant rise in sales as a direct result of our website.
